Podknife - #46: 10 campaigns that cut through in 2020 by Ace The Gram

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#46: 10 campaigns that cut through in 2020

Podcast |: Ace The Gram
Publisher |: Tasha Meys & Viv Conway
Media Type |: audio
Podknife tags |: Brand Development,; Business,; Interview,; Management & Marketing,; Millennials,; Social Media
Categories Via RSS |: Business,; Marketing
Publication Date |: Oct 12, 2020
Episode Duration |: 00:38:17

It's Instagram's 10 year anniversary!!!

In celebration of this momentous occasion we break down 10 campaigns that have cut through the noise online in 2020.

Social media is now a crowded place - however when you create an excellent campaign you can get EXCELLENT results.

We break down the following recent campaigns and reveal the common threads for how to cut through in today's day and age.

- @lushsmilesnz giveaway with @featuertouch_bycherie & @alyshiajoness

- Charli D'amelio & Dunkin Donut's "Charlie drink"

- Countdown + long-term ambassadors

- Ocean Spray juice + TikTok viral Fleetwood Mac skating video

- @annaleekemsley giveaway with @the.nest.nz

- Khloe Kardashian and @doseandco

- @good4me wishlist

- @davidattenborough joins Instagram

- @thankyouaus "Im In" campaign

- @newzealandguide hotel Queenstown giveaway

For more on Viv and Tash follow them on Instagram

@acethegrampodcast

@tastefullytash @vivconway_

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