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Blue Ocean Strategy and Red Ocean Traps

Podcast |: HBR Ideacast
Publisher |: Harvard Business Review
Media Type |: audio
Podknife tags |: Business,; Careers,; Entrepreneurship,; Ideas,; Interview,; Management & Marketing,; Workplace
Categories Via RSS |: Business,; Entrepreneurship,; Management,; Marketing
Publication Date |: Mar 19, 2015
Episode Duration |: 00:20:15

Renée Mauborgne of INSEAD explains how a landmark idea is evolving. She is coauthor, along with W. Chan Kim, of "Blue Ocean Strategy, Expanded Edition (2015)."

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