My guest today is truly one of the best-prepared and most articulate guests I’ve ever had the privilege to welcome to the show. And that voice. I often get compliments on my own voice, but wow! Rodriguez-Episode-448-2.png?ssl=1"> Wait until you hear the voice of René Rodriguez. You just might melt. But more importantly, I can’t wait for you to hear his message. It’s incredibly compelling. René is here today to help us apply the latest advances in neuroscience to your real-world persuasion and influence strategies for immediate results  In Amplify Your Influence, he delivers an eye-opening roadmap to using applied neuroscience to improve readers’ communication ability, critical thinking, cultural awareness, and leadership skills.  Perfect for executives, managers, sales professionals, and other business leaders, Amplify Your Influence is required reading for anyone seeking to improve their ability to effect change in the people around them, whether they’re in the office, the boardroom, the classroom, or at home.  Intrigued? Click the play button below to learn more René and his book. Join in on our chat below Subscribe: Apple Podcasts | Spotify | RSS In today’s episode, I ask René to share: * What we can do to prevent the defensive parts of the brain from sabotaging engagement * Ways we can apply framing to simply direct answers for better audience reaction * How to effectively tie the persuasion models of Aristotle to relevant neuroscience research * And lots more! René’s New Book Order you copy of Amplify Your Influence: Transform How You Communicate and Lead right now! Consider Ordering My Book! Purchase a copy of my new book (written with Jesse Wisnewski) Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career. There, you can also download the introduction and first chapter for free! Join Note-Making Mastery Cohort 3 Now! Get all the details here (space is limited)! René in Action Books René Recommends Let’s Get Real or Let’s Not Play by ...