It's hard to imagine now, but there was a time when reading novels was not a common activity - and then, suddenly, it was. In this episode, Jacke talks to Jason Feifer, an expert on transformative changes in society, to see how the rise of novels (and the backlash against them) follow broader patterns of disruption, adaptation, and the entrepreneurial spirit. Jason Feifer is the editor in chief of Entrepreneur magazine, a startup advisor, host of the podcasts Build for Tomorrow and Problem Solvers and has taught his techniques for adapting to change at companies including Pfizer, Microsoft, Chipotle, DraftKings, and Wix. He has worked as an editor at Fast Company, Men's Health, and Boston magazine, and has written about business and technology for the Washington Post, Slate, Popular Mechanics, and others. His most recent book is called Build for Tomorrow: An Action Plan for Embracing Change, Adapting Fast, and Future-Proofing Your Career. Help support the show at patreon.com/literature or historyofliterature.com/shop. The History of Literature Podcast is a member of Lit Hub Radio and the Podglomerate Network. Learn more at www.thepodglomerate.com/historyofliterature. Learn more about your ad choices. Visit megaphone.fm/adchoices