In this episode, we analyze a Vogue piece that stemmed from a different story idea entirely. From it, we learn how to nail down strategic pitching and story ideation, how to pivot when a reporter calls for it, and all the details that go into getting your client “Vogue-ready.” And, after our conversation today, you’ll walk away with newfound confidence, knowing how to stick out, not just in an accomplished freelance reporter’s email inbox, but also on their social feed!

In this episode you’ll learn…

What makes a piece “Vogue-ready” (or ‘Bustle-ready;’ ‘NY Times-ready; etc.!) Why consistency is key (reporters recognize some publicists by name!) New ways to relationship-build via social (not just on Twitter!)

Our guest is...

Mekita Rivas is a freelance journalist and creative consultant based in Washington, D.C. She is currently a contributing editor at Cosmopolitan and a senior contributing fashion editor at Bustle. Her writing has been published in The New York Times, The Washington Post, Vogue, Harper’s Bazaar, InStyle, and others. She primarily covers culture, style, and politics through the lens of gender, race, and ethnicity.

Stories we talked about:

• What Happens Next In The Fight For Voting Rights? Meet the Women Working to Protect a Crucial Right