How to Change Someone’s Behavior with Minimal Effort
Podcast |
HBR Ideacast
Media Type |
audio
Categories Via RSS |
Business
Entrepreneurship
Management
Marketing
Publication Date |
Nov 06, 2014
Episode Duration |
00:16:54
Steve J. Martin, coauthor of "The Small Big: Small Changes That Spark Big Influence," on the little things that persuade.

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