2010: You know you’re in for a fun read when the author opens his book by quoting both Nolan Bushnell—the creator of the “Pong” videogame and “Chuck E. Cheese” Pizza restaurants—and Jay-Z. And Daymond John does not disappoint after that. DAYMOND JOHN podcast excerpt: "I think that the Tiger Woods brand was built on one thing—the best golf game in the world. If we look at two other brands that faced a lot of criticism—Muhammad Ali, at a turbulent time in our country, and Kobe Bryant, not only accused of infidelity but accused of a crime at the same time—when they came back and became the brands that they always were, the best boxer in the world and the best basketball player in the world, their endorsements and legacies topped where they were at the time of crisis. If Tiger stays true to what he does, playing the great game of golf, he's going to be back." The founder of FUBU The Collection and host of ABC’s “Shark Tank” writes like he talks—straight-forward, down-to-earth, no bull. But don’t take my word for it—pick up his new book, The Brand Within: The Power of Branding from Birth to the Boardroom, and see for yourself. This is John’s second book—and his second time on Mr. Media Radio. Daymond John • •