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40% of People Want to Use Voice vs Website (2021 Prediction)
Publisher |
Emily Binder
Media Type |
audio
Categories Via RSS |
Business
Marketing
Technology
Publication Date |
Apr 24, 2020
Episode Duration |
00:01:48

In 2018, 24% of people surveyed by CapGemini said they'd rather use a voice assistant than a website.

Self-reported predictions for 2021 include:

40% will prefer voice to web.

31% will prefer voice to visiting a shop or bank branch (up from 20% saying they prefer voice to in-person shopping or banking in 2018).

-CapGemini study: https://www.capgemini.com/resources/conversational-commerce-dti-report/

Book a consultation call about updating your marketing strategy with Emily Binder: http://emilybinder.com/call


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