GPT-4 is changing the game. Access is easier, outputs are better, and technologies connecting to it are increasing exponentially with the help of a new plugin system. What will the rest of this week bring us? OpenAI launches a plugin system for ChatGPT OpenAI just announced a plugin system for ChatGPT, enabling it to interact with the wider world through the internet. The plugins, developed by companies like Expedia, Instacart, and Slack, will allow users to perform a variety of tasks using these sites from right within ChatGPT.  It’s not just companies wanting to embed AI into their sites. OpenAI itself is hosting three of the plugins: one that gives ChatGPT access to up-to-date information on the internet, a Python code interpreter, and a retrieval plugin that allows users to ask questions of documents, files, notes, emails, and public documentation. Of particular note, one of the plugins available integrates with Zapier, which itself integrates with thousands of other tools. Right now, there’s a waitlist to access the plugins for developers and ChatGPT Plus users. Did we just open a whole new world of AI use cases? Artificial General Intelligence…one step closer  "OpenAI’s mission is to ensure that artificial general intelligence (AGI)—by which we mean highly autonomous systems that outperform humans at most economically valuable work—benefits all of humanity.” We read this in episode 36 of The Marketing AI Show, just over a month ago. Now, OpenAI is saying, "Our mission is to ensure that artificial general intelligence—AI systems that are generally smarter than humans—benefits all of humanity." A team of Microsoft AI scientists claims that GPT-4, the latest iteration of OpenAI's Large Language Model, exhibits "sparks" of human-level intelligence, or artificial general intelligence (AGI). The researchers argue that GPT-4's impressive performance in a wide range of tasks, such as mathematics, coding, and even legal exams, indicates its potential as an early version of an AGI system.  While some argue that AGI is a pipe dream, others believe that it could usher in a new era for humanity, and this research indicates GPT-4 might just be leading the way. Are these thoughts and findings legit? How seriously should we take it? It only took 30 minutes to market a product launch Imagine leveraging the power of AI to complete a massive business project in just 30 minutes, accomplishing tasks that would take humans hours or even days.  In a remarkable experiment from Wharton professor Ethan Mollick, a combination of AI tools was used to market the launch of an educational game, conduct market research, create an email campaign, design a website, and craft a social media campaign, among other tasks—in just 30 minutes. The results demonstrated the unprecedented potential of AI as a multiplier of human effort, with vast implications for the future of work, productivity, and creativity. Over the course of half an hour, Mollick used no more than 20 inputs, actions, or prompts to generate 9,200 words of content, a working HTML/CSS file, 12 images, a voice file, and a movie file across a marketing positioning document, email campaign, website, logo, script and video, and social campaigns. As he put it “AI would do all the work, I would just offer directions.” Is this the new normal for marketers? Listen to this week’s episode on your favorite podcast player, and be sure to explore the links below for more thoughts and perspectives on these important topics.