Your email list is a precious resource that *you* own—whereas you don't own your social platforms (and with social accounts being randomly hacked and/or shut down, your email list is even more important!). In today's episode, I'm sharing more about *why* your email list is an essential part of your launch and how you can grow it to prepare for the next one.- Why your email list isn't about the number of people, it's about the *type* of people who join that will help it to convert.- How inviting people onto your list is about offering value and nurturing their journey—rather than just being another email in their inbox.- The different types of assets you need in your first launch and how they can make the next launch much easier.- The importance of sharing free content to bridge the Magician's Gap and the calls to action you can offer.- Why reaching the *right* people for your launch is so important and understanding the different ways you can do this.SHOW LINKS:- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...