4 myths and misunderstandings about doing business in Africa | Nomava Zanazo
Podcast |
TED Talks Daily
Publisher |
TED
Media Type |
audio
Categories Via RSS |
Business
Education
Society & Culture
Publication Date |
Apr 13, 2021
Episode Duration |
00:12:05
Business in Africa is booming -- but international companies are missing out, says emerging markets expert Nomava Zanazo. Rushing in without knowing their customers, businesses underestimate Africans and make costly assumptions about their diversity, preferences and buying power. Sharing the basics about what companies need to know to succeed on the continent, Zanazo debunks four myths and misunderstandings about Africa and its citizens -- and invites businesses from overseas to share in its wealth ... once they've done their research.

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