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Identify Your Primary Customer

Podcast |: HBR Ideacast
Publisher |: Harvard Business Review
Media Type |: audio
Podknife tags |: Business,; Careers,; Entrepreneurship,; Ideas,; Interview,; Management & Marketing,; Workplace
Categories Via RSS |: Business,; Entrepreneurship,; Management,; Marketing
Publication Date |: Mar 20, 2014
Episode Duration |: 00:13:02

Robert Simons, Harvard Business School professor, says companies still struggle to choose the right customer.

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