Global Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode:  Three years ago I was looking for a wifi camera I could put in our RV so I could check on our dog when we needed to leave her in the motorhome. The leading brand cost about $150. I tried a brand that was new to me offering a wifi camera for $29. It worked great with the cloud features I expected. This year I was looking for a robotic vacuum cleaner for our house. The highly rated and recognized brand was about $800. I went back to the company I got the camera from and learned they also had a robotic vacuum, complete with LIDAR, which I got on a Cyber Monday sale for $200.  I wanted to learn how this company creates competitive products, differentiating on cost while offering comparative capabilities that equate to much higher value for customers. Today, we get to find out together as the VP of Product for Wyze joins us. His name is Steve McIrvin and we met a few years as we both had kids competing in Science Olympiad. Before joining Wyze, Steve was last at Amazon.