The riddle of our time is, "How can we be passive in the face of the Earth's crisis?" The answer is, we are in a trance state induced by extreme Consumerism. We are coming to understand that Consumerism, the enforcement arm of Capitalism, is deadly in large doses. In New York, a recent study reported, we can experience 10,000 advertisements daily. In the life-and-death emergency in which we find ourselves, we will go directly to the people who are suffering this enchantment, and interrupt them. Shock them. Force them to focus. Bring them the questions that might lead to action.