Daily newsletters are hot right now, and brands want in. But, it’s not that simple! In this episode, we speak with the editor of one of the most popular daily newsletters at the moment– Morning Brew. Our guest discusses the power of the newsletter and gives a behind-the-scenes look at how a daily newsletter is produced. With limited space, exceptional curation, and a fast-paced, round-the-clock news cycle, our guest works with repeat-publicists in ways that are unique to the art of newsletter publishing.

In this episode you’ll learn…

• How stories are chosen for a daily newsletter (and how publicists may help!)
• How to get a newsletter editor to contact YOU first (spoiler: more relationship building tips!)
• Why online press kits are still important (yes, even in 2022!)

Our guest is…

Neal Freyman, a managing editor at Morning Brew, where he writes and edits the flagship newsletter that's sent to more than 3.1 million readers around the world 7 days a week. As one of the first employees at the company, he helped grow the Brew's workforce from 3 to 120 and launch new newsletters, podcasts, video products, and even trivia! (Neal writes A LOT of trivia questions for the Morning Brew audience.)

Stories we talked about:

• Icebreakers With...Happiness Expert Dr. Laurie Santos