Meet Wayne Mullins

Wayne is a husband, father of 4, entrepreneur, and the Founder of Ugly Mug Marketing, creator of the Freelance Accelerator, and author of Full Circle Marketing. He's an out-of-the-box, against the grain, thinker and it has more than paid off for his company and clients. He leads from the heart and is passionate and unapologetic about doing so. As Founder & CEO of Ugly Mug Marketing of one of the most unique and successful marketing agencies in the world, Wayne has personally trained more than 20,000 marketers, launched NY Times Bestsellers, and helped a client grow from $20M to more than $600M in less than 5 years.

How do you know if your business's culture is sabotaging your marketing efforts?

Yeah. That's a, that's a great question. And it's a challenging question because to begin, Lori, I think we have to come to the realization that often for us as entrepreneurs or for us as marketers, this thing called our business or the business that we're marketing for, it's our baby. We love this thing.

And sometimes we don't want to admit that our baby is actually ugly. And the truth is that sometimes our baby is a bit ugly and we need to look at it through that objective lens so that we can determine what is actually happening and what is not. So the first place that I love to tell people to start is to get some candid feedback from your actual customers, those interacting with your organization, purchasing your product, purchasing your services. And that can be a little bit daunting and it can be a little bit confusing for people because by default, what we typically do is we go ask the people who we think are going to say great things, right?

We ask our friends, our longtime customers, and those people rarely are willing to say things that are going to hurt our feelings or step on our toes. So, it's important to find those who are willing to tell us the honest truth about what it's like doing business with us.

Why is it so important to engage with prospects and customers on a personal level? 

So we live in a world now that is, you know, there's some great quote or analogy here that I'm going to completely botch and mess up, but basically we live in this hyper connected world, right?

Where everyone is connected to everyone online and yet we live in a world where people don't have that many real connections anymore. And so one of the simplest yet most impactful things that you can do is learn to connect with your prospects and your customers on a personal level. So very simple things that you can do that will immediately calls you to stand out, send handwritten thank you notes, send birthday cards in the mail. Any points of personal interaction like that are going to cause you to immediately stand head and shoulders over your competition. Not because they can't do those things, but because they're so busy looking for the next big hack or the next, you know, cheat code or whatever it may be that they're unwilling and undisciplined to do the fundamental things that we know actually do work.

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Ugly Mug Marketing

Freelance Accelerator

Full Circle Marketing