I’ve had the good fortune to interview a couple of respected leaders on the topic of trust and, on this, they all agree. Trust is absolutely everything. Horsager-Episode-376.png?ssl=1"> My guest today, however, has taken a unique approach to the topic by combining both a business fable (a la Pat Lencioni, Bob Burg, or Skip Prichard) with the actual framework the fable helps to demonstrate. The result is a delightful and thought-provoking book called Trusted Leader: 8 Pillars That Drive Results. The author is David Horsager. Without trust, David says, people and businesses fail. Trusted Leader provides a framework for building trust so that you and your organizations can perform at your best. The book teaches strategies to increase alignment, overcome attrition, and get absolutely clear on executing your top priorities. David offers a road map for how to become the most trusted expert in your industry. I hope you’ll click the play button below to learn more about Eric and his work. For a summary, just keep scrolling. Join in on our chat below Subscribe: Apple Podcasts | Stitcher | RSS In today’s episode, David and I chat about: * Key steps to building trustworthy cultures* The two most important questions to ask in the midst of a crisis* How you can be a trustworthy person but still fail to build a trustworthy business David’s New Book You can order your copy of Trusted Leader: 8 Pillars That Drive Results right now. Consider Pre-Ordering My New Book Too! Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career by Jeff Brown and Jesse Wisnewski, coming August 31, 2021! David in Action Books David Recommends Excellence Wins: A No-Nonsense Guide to Becoming the Best in a World of Compromise by Horst Schulz Tested by Time by James Garlow Procrastinate on Purpose: 5 Permissions to Multiply Your Time by Rory Vaden Check Out These Additional Resources