Podknife - 37. Brand It by The Allusionist

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37. Brand It

Podcast |: The Allusionist
Publisher |: Helen Zaltzman
Media Type |: audio
Podknife tags |: Language,; Linguistics,; Literature
Categories Via RSS |: Arts,; Society & Culture
Publication Date |: May 29, 2016
Episode Duration |: 00:19:17

Description
iTunes Summary

Got a company or a product or a website you need to name? Well, be wary of the potential pitfalls: trademark disputes; pronounceability; being mistaken for a dead body… Name developer Nancy Friedman explains how she helps companies find the right names, and why so many currently end in ‘-ify’. Plus: The Allusionist’s origin story, with Roman Mars.

Read Nancy’s excellent blog about naming and trends in the language of commerce at http://nancyfriedman.typepad.com.

There’s more about this episode at http://theallusionist.org/brands. Greet me at http://twitter.com/allusionistshow and http://facebook.com/allusionistshow.

Support the show: http://patreon.com/allusionist

See omnystudio.com/listener for privacy information.

Read Nancy’s excellent blog about naming and trends in the language of commerce at http://nancyfriedman.typepad.com.

There’s more about this episode at http://theallusionist.org/brands. Greet me at http://twitter.com/allusionistshow and http://facebook.com/allusionistshow.

Support the show: http://patreon.com/allusionist

See omnystudio.com/listener for privacy information.

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