358: Answers to Your Google Ads Questions
Media Type |
audio
Categories Via RSS |
Business
Marketing
Technology
Publication Date |
Apr 24, 2023
Episode Duration |
00:44:39

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:In this episode, Chris is tackling all your Google Ads questions with topics concerning service-to-keyword ad groups, adding logos as an asset, SKAGs, max conversions, and more! (3:36) When deploying a service-to-keyword ad group strategy, what should be done with Google-recommended keywords that overlap the ad groups? Should I start applying all Google-recommended keywords and later pause any underperforming or duplicated ones?(13:03) How do I add a logo as an asset to my ads?(16:59) Should I use SKAGs for competitor campaigns?(27:31) When the goal is to generate leads, do you still see great results with a max conversions target CPA if it gets less than 30 conversions a month?(35:35) Can you control lead value with max conversions?

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