Our guest is freelance journalist and editor whose mission is to help and inspire Black women and girls. Her work is intersectional, focusing on mental health, wellness, lifestyle, career and more. We dive deep into some in-depth reporting that demonstrates all the ways in which a publicist may have a positive impact on real lives, regardless of the company they represent. We’ll even get a close look at how a publicist took time to get to know our guest’s personal interests, which has not only resulted in some great stories, but also a lasting journalist-publicist relationship.

In this episode you’ll learn…

• When to play a supportive (vs. central) role in a people-first story
• Why trust, empathy and patience are key when building rapport with a freelance writer
• How it’s the little things and those tiny details that really do matter most

Our guest is:

• L’Oreal Thompson Payton, a Baltimore-bred, Chicago-based freelance writer, editor and motivational speaker dedicated to centering and celebrating #BlackGirlMagic in all she does. Her work has been featured in Bitch, Bustle, HelloGiggles, SELF, Shondaland, the Shine App and ZORA, just to name a few. She is also the mental health editor for YR media.

Also, a special thank you to Tamika Morrison Okeleke (@1stladyofPR), for tweeting about our show and connecting us with today’s guest!