Podknife - 348: How to Launch a Brand-New Google Ads Account for Long-Term Success by The Paid Search Podcast

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348: How to Launch a Brand-New Google Ads Account for Long-Term Success

Podcast |: The Paid Search Podcast
Publisher |: Chris Schaeffer & Jason Rothman
Media Type |: audio
Podknife tags |: Business,; How To,; Management & Marketing,; Software How-To,; Technology
Categories Via RSS |: Business,; Marketing,; Technology
Publication Date |: Feb 06, 2023
Episode Duration |: 00:49:29

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:In this episode, we're talking about how to launch brand-new Google Ads accounts with long-term success in mind by explaining what can go wrong, why it went wrong, and the negative results that can occur.(5:25) Our mindset for new account builds in Google Ads

(9:07) Using only zip code targeting is a bad sign

(15:17) Don’t play games with your ad schedule

(18:45) The power of conversion tracking

(22:35) How many ad groups should you have?

(26:49) The exact match only strategy leads to problems

(33:29) How many keywords are enough?

(40:20) The most common bidding mistakes in Google Ads

We need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive

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