Global Product Management Talk is pleased to bring you the next episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode:  Today we are talking about making better product decisions that create customer value using the data you already have. A PR person contacted me about a company that received the 2021 Products That Count award in the Operate category. The award recognizes products that help product managers and are pushing for better ways to accomplish work now and in the future. The company is Indicative and they help product managers leverage insights based on data already in their data warehouse, build their product roadmap, optimize user engagement, and reduce churn. I’m interested in learning more about this area in general because it brings together several important aspects of product management—the customer journey, data science, data-driven decision making, and reduced time to market. Our guest is Jeremy Levy, the CEO of Indicative. Jeremy, thanks for joining us!