Our guest today is a deals editor on a reviews section of a top-tier, online outlet. If you’ve ever wondered how an e-commerce section of a media outlet operates and how publicists fit into the equation, then this is the episode for you! And, bonus: our guest is a true evangelist of deals shopping, so, you will walk away with better shopping know-how — we guarantee it! In this episode you’ll learn… What the selection process is for a daily deals section of a reviews section How timing matters with deals reporting Why one sentence might be all you need in a pitch Our guest is: Tercius Bufete, the Deals Editor for Insider's reviews team. He is formerly a commerce editor at Kinja Deals and an associate editor at Consumer Reports