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Show Notes:Because every Google Ads campaign is unique, there's not one specific formula to running a perfect campaign. There are, however, choices you have to make concerning each campaign regarding brand keywords, Performance Max, and exact match keywords that don't necessarily have a right or wrong answer. In this episode, we share our from experiences about our wins and losses and how we make these decisions for each campaign.

(6:27) Should you run a brand keyword campaign in Google Ads?

(21:56) Discussion about Performance Max campaigns in Google Ads

(30:48) How important are exact match keywords in Google Ads?

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