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Show Notes:We are often contacted by small business owners who have been running their Google Ads campaigns with a moderate level of success but feel like they're still missing out on potential customers. In this episode, we're talking about 5 different settings small business owners can check to get an accurate view of how well their Google Ads campaign is performing.  (6:19) Tracking leads is the most important part of Google Ads for small business owners(9:54) How small business owners should think about search terms(15:48) How small business owners should think about location settings (20:48) Too many bid adjustments are a sign of a bad campaign (33:35) How small business owners should structure their Google Ads campaigns

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