Trust is essential in any business environment and, certainly, of anyone working in the financial services industry. My guest today insists that, instead of relying on traditional marketing tactics to attract customers, financial advisors and other business professionals are far more likely to thrive when they focus on networking effectively. Cultivating relationships with prospects and clients to demonstrate why they should trust you with their money is essential. That guest’s name is Michael Goldberg and he is the ideal person to teach these lessons. He’s got a brand new book out called, Knockout Networking for Financial Advisors: More Prospects, More Referrals, More Business. As a networking strategist, educator, and acclaimed speaker, Micahel helps people like you develop the skills they need to consistently make the right impression on networking connections, centers of influence, and potential clients Want to hear more? You know what to do. Click the play button below to join our conversation now, or keep scrolling for a summary. Join in on our chat below Subscribe: Apple Podcasts | Stitcher | RSS In today’s episode, Michael and I explore: * Why he believes networking the key to a successful career* The rules of networking you need to master* Tips for starting conversations, asking good questions, and just being a better listener* And lots more! Michael in Action Michael’s Book You can order your copy of Knockout Networking for Financial Advisors: More Prospects, More Referrals, More Business right now. Books Michael Recommends How I Raised Myself from Failure to Success in Selling by Frank Bettger Getting Things Done: The Art of Stress-Free Productivity by David Allen Check Out These Additional Resources Visit Michael’s work website for more on him and his consulting work. Grab a copy of Michael’s book now. Invite Michael to