Evan Tanaka is a Los Angeles based product photographer who has had a meteoric rise in success since starting his photography studio. Tanaka didn't set out initially to be a photographer but picked up the craft when starting his own athleisure brand. He was teaching himself how to take photos and received his first job even though it was not paid. Tanaka goes on to discuss his creative journey and what form of education he found helpful to learn photography. Working with brands like White Claw, Liquid IV, Cupcake Wines, and One Plus. Today Evan talks about being open to creative ideas that fulfill you as an artist as well as capturing images the client needs. Tanaka has no mentor and hasn't experienced formal education in photography, but through self-teaching has become well-versed with producing amazing results in simple setups.The Big Ideas:

• Start with small steps
• Learn by solving problems
• You are in control of the final image
• Be flexible with clients
• Start shooting with what you have
• Get it right in camera
• Get all the details first
• Err on the side of making the client happy
• Experiment and try new things
• Shoot more to get better

Time Stamps

• 00:03:00 Learn photography through trial and error.
• 00:06:09 Learn by solving problems.
• 00:16:48 Have control and be creative.
• 00:17:03 Explore creative ideas with brands.
• 00:27:59 Start with camera, subject, shoot.
• 00:33:01 Get it right in camera.
• 00:37:03 Get all the details first.
• 00:43:59 Err on the side of making clients happy.
• 00:47:39 Experiment and take risks.
• 00:53:45 Shoot more to improve.

Resources:

• Los Angeles based Product Photographer Even Tanakas website
• Follow Evan on Instagram
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Thanks for listening & keep shooting!