Podknife - 327: Frequency Capping in Google Ads by The Paid Search Podcast

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327: Frequency Capping in Google Ads

Podcast |: The Paid Search Podcast
Publisher |: Chris Schaeffer & Jason Rothman
Media Type |: audio
Podknife tags |: Business,; How To,; Management & Marketing,; Software How-To,; Technology
Categories Via RSS |: Business,; Marketing,; Technology
Publication Date |: Sep 12, 2022
Episode Duration |: 00:41:25

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:Frequency capping is seldom talked about, but it can give you a surprising amount of control of your display and video campaigns when it comes to remarketing. In this episode, Chris and Jason dig into frequency capping for display and video campaigns, how unique reach and frequency metrics are calculated, and offer their opinions on if and when frequency capping could benefit your Google Ads campaign.(4:58) What is frequency capping in Google Ads

(10:50) Frequency capping for display campaigns

(17:55) Frequency capping for video campaigns

(23:00) How unique reach and frequency metrics are calculated

(28:03) How to view your reach and frequency metrics on display campaigns

(32:41) If and when you should use frequency capping

We need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/

Adventures by A Himitsu https://soundcloud.com/a-himitsuCreative Commons — Attribution 3.0 Unported— CC BY 3.0Free Download / Stream: http://bit.ly/2Pj0MtTMusic released by Argofox https://youtu.be/8BXNwnxaVQEMusic promoted by Audio Library

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