We’re continuing our series on how marketing is changing and new approaches you can take to more effectively connect with your audiences and prospective clients. 

Last week, I kicked off this series on how we’re ditching the traditional hero’s journey framework for marketing and how here at SYB we’re approaching marketing.

I knew I had to have on as my guest today, Cara Steinmann, for this series.

I met Cara last fall and when we had a consult call and I learned about the work she does around relationship building and strategic collaborations, I was instantly intrigued.

I got to know Cara over the past couple of months as she went through our Thought Leader Academy.

In this episode, Cara and I talk about:

• What strategic relationships and collaborations look like
• Why who you see as a competitor may be the perfect person for a collaboration
• Why you don’t need to be an extrovert to be good at networking
• How to go about building strategic relationships
• Why Cara decided to join our Thought Leader Academy and what her experience was

About My Guest: Cara Steinmann is a business development strategist who helps purpose-driven women service entrepreneurs build strategic networks that lead to rapid referrals and more ideal clients. She believes the collective power of women is the key to dismantling systems of oppression and has made it her mission to connect as many women as she can so they can build more wealth and amplify their impact together.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. 

Links:

Show notes at https://www.speakingyourbrand.com/324 

Cara’s website: https://carasteinmann.com 

Ravel Collective: https://www.ravelcollective.com/ 

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ 

Connect on LinkedIn:

• Carol Cox = https://www.linkedin.com/in/carolcox
• Cara Steinmann (guest) = https://www.linkedin.com/in/carasteinmann

Related Podcast Episodes:

• Episode 323: Marketing Is Changing: Why We're Ditching the Hero's Journey