William Oliver is a co-founder of In Practise, a research service for investors to learn about high-quality companies. They aim to help investors better understand companies by conducting in depth interviews with former and current employees. They researched thousands of companies to uncover some commonalities of what makes a high quality company that can sustain success over time. On this episode we discuss many of the most important lessons Will has learned studying these great companies and we also dive into his personal journey as an entrepreneur and seeker of wisdom!