322: Recent Google Ads Surprises
Media Type |
audio
Categories Via RSS |
Business
Marketing
Technology
Publication Date |
Aug 08, 2022
Episode Duration |
00:52:04

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Show Notes:Google Ads has changed a lot in 2022, so in this episode, we're taking a look at some surprises we've discovered regarding broad keywords, max conversion bidding, performance max, and remarketing. It's a good snapshot of how interesting and dynamic the Alphabet ecosystem is and an indicator of how much further we have to go to get in front of the right person at the right time.

(5:16) The state of Google Ads

(11:00) Have you seen broad keywords with 10/10 quality scores?

(25:23) Results we’re seeing with max conversion bidding

(34:02) How to get more volume with Performance Max (multiple campaigns?)

(44:42) Remarketing is powerful

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