Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3160: Stephen Guise introduces the Protection Principle in his article, demonstrating a potent motivation technique that thrives without reliance on willpower or habits. By aligning reason and desire through a need to protect something valuable - whether it's health, family, or a business - this principle taps into deep emotional and biological drives, making it an enduring source of motivation. Read along with the original article(s) here: https://minihabits.com/the-protection-principle-a-motivation-technique-that-always-works/ Quotes to ponder: "There is one motivation technique that works better than any other, and it can last a very long time." "The protection principle takes effect when you have something to protect." "You just have to set up something worth protecting." Episode references: "Motivation: What It Is, How It Works, and Where to Find It" Podcast Episode on Apple Podcasts: https://podcasts.apple.com/us/podcast/motivation-what-it-is-how-it-works-and-where-to-find/id1067688314?i=1000648785464 Books by Mark Manson: https://markmanson.net/books Learn more about your ad choices. Visit megaphone.fm/adchoices