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316: From Nike Intern To Marketing Executive: How Greg Hoffman Made A Career of Building Great Brands
Podcast |
Dreams In Drive
Publisher |
Rana Campbell
Media Type |
audio
Categories Via RSS |
Business
Entrepreneurship
Publication Date |
Jul 12, 2022
Episode Duration |
01:01:54

"Never underestimate your own resilience and resourcefulness and ability to overcome the odds when you follow your passion." Greg Hoffman - global brand leader, advisor, speaker, former NIKE Chief Marketing Officer, and author of EMOTION BY DESIGN dives into his personal #dreamdriving journey and the lessons he's learned from almost three decade of brand building.

Some of the things we discuss in this episode include:

  • Growing up as a mixed raced child with adopted White parents
  • His early love for athletics + art
  • How he made himself useful during his early days at Nike
  • The difference between a good brand vs. a great brand
  • How to get motivated when no one’s tuning in/no traction
  • Embracing the creative gauntlet
  • The importance of legacy
  • Best storytelling investment you can make

Keys To Success:

  1. Empathy
  2. Curiosity 
  3. Playfulness

SHOP THE DREAMS IN DRIVE STORE: http://www.dreamsindrive.com/shop

SUPPORT DREAMS IN DRIVE: http://www.dreamsindrive.com/donate

BROWSE THE BOOKSTORE:http://www.dreamsindrive.com/bookstore

SIGN UP FOR OUR WEEKLY NEWSLETTER - THE KEYS: http://www.dreamsindrive.com/join

FIND GREG HOFFMAN ON:  Instagram: @emotionbydesign Web: www.emotionbydesign.co FIND RANA ON SOCIAL: Instagram: http://instagram.com/rainshineluv Twitter: http://twitter.com/rainshineluv

FIND DREAMS IN DRIVE ON:Instagram: http://www.instagram.com/dreamsindrive Twitter: http://twitter.com/dreamsindrive Web: http://www.dreamsindrive.com

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