We’re going meta this episode, because we’re speaking with a senior editor at a publication that covers all the latest trends in public relations and media. And while overall pitch tips don’t vary all too much from the norm, you’ll glean some extra special insights from a guest who knows our industry better than most. In this episode you’ll hear… How to pitch a journalist who covers public relations news (& how they choose the stories they cover!) Examples of real publicists who have built strong relationships with PRNEWS (even after receiving less-than-ideal press!) Ways to level up your crisis communications skills (& how to learn more about that beyond this episode!) Our guest: Nicole Schuman is a senior editor at PRNEWS, where she reports on all things related to public relations, communications, media and its impact on the public.