We need to move beyond our binary thinking of purpose or profit because together they are so much more powerful. That’s the message ‘Chief Purpose Activist’ Carolyn Butler-Madden is on a mission to spread with her work in supporting social impact and purpose-led businesses. With a background in marketing, Carolyn is perfectly positioned to move past the fluff and focus on meaningful actions that drive profit with purpose. In this episode she shares inspiring examples of businesses who walk the talk and reap the benefits while reminding us that change starts with one small step - and if it’s taken with others that’s even better! 

Shownotes

Read more at: 

http://www.zoerouth.com/podcast/corporate-culture-carolyn-butler-madden

Key moments

What is a purpose consultant?  [2:30]

An accidental marketing career  [3:20]

The social conscience disconnect  [5:20]

Cause marketing  [7:10]

We don’t have to choose between purpose and profit  [9:00]

Discovering purpose  [10:00]

Don’t stop with ‘why’  [12:00]

Join us in the Amplifiers Academy  [15:00]

The Unilever example  [16:00]

SMEs with social impact  [22:00]

The 6 pillars of purpose  [24:00]

Purpose starts at home  [29:00]

How can businesses afford it?  [32:23]

Building a movement for change  [33:15]

Start with what matters to you  [37:10]

What’s easy and what are you already doing?  [40:00]