We chat with Alan Henry, editor of the Smarter Living section of The New York Times (but soon-to-be Service Editor at Wired), about how to build collaborative relationships with journalists. As Alan simply puts it, "The New York Times doesn’t exist to be PR for a company." So, if you're going to try to pitch your story and/or client to Alan or his colleagues, how do you convince them to care enough to do so?

Along with this answering this question, we discuss the art of following up, how to be persistent (without being creepy!), and other tactful strategies that will help your pitch stand out in Alan's and other journalist's inboxes. 

Oh, and medical-tech-startups-insurance.html">here's the article we chat about :)

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