In today's amazing episode of #29DaysofMagic I get to have Lola Bakare on the show! Author “Responsible Marketing," and so many other great things! Lola got her first job working on Gatorade marketing for Pepsi with an English major. Lola talks about being in the right place at the right time, and being ready to take advantage of those opportunities. We talk about how stats are not the only thing for showing what is interesting, what is cool and interesting right now. We talk about how being able to de-center lived experience can help so much with marketing. We agree that having the ability to want to hear from other perspectives makes you a better marketer every day of the week. We talk about so much great advice, including the superpower that Lola has of being a whisperer. We talk about doing things that you are not only awesome at, but also finding things that give you energy! We talk about navigating the dynamics of working with an underperforming peer, and how sometimes the only way out is to leave.

"You won't find your strategy in a spreadsheet," - Lola Bakare

Buy her book! https://www.amazon.com/dp/139861162X?ref_=cm_sw_r_mwn_dp_YGQ6WGH4N85NJPSFFAHB 

Connect with her on LinkedIn: https://www.linkedin.com/company/make-it-be-co/

Also check out: Her website be/co: https://www.makeitbe.co/ Instagram: https://www.instagram.com/makeitbe.co/

Partnered with the African American Film Critics Association for #29DaysofMagic 2023 Facebook: https://www.facebook.com/theaafca/ Instagram: https://www.instagram.com/aafca/?hl=en Website: aafca.com

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