Podknife - 299: What Kind of Results to Expect from a YouTube Campaign in Google Ads by The Paid Search Podcast

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299: What Kind of Results to Expect from a YouTube Campaign in Google Ads

Podcast |: The Paid Search Podcast
Publisher |: Chris Schaeffer & Jason Rothman
Media Type |: audio
Podknife tags |: Business,; How To,; Management & Marketing,; Software How-To,; Technology
Categories Via RSS |: Business,; Marketing,; Technology
Publication Date |: Feb 21, 2022
Episode Duration |: 00:47:37

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/

Show Notes:In the last episode, Jason and Chris discussed how to build a YouTube campaign In Google Ads. This week they're discussing what kind of results you can expect from your YouTube campaign after it's built by running through various campaign metrics and offering some ideas about how you can improve your campaign. (7:20) Views vs. ImpressionsImpression - thumbnail is shown (in-feed) or video is watched under 30 seconds (in-stream); View - the video is watched more than 30 seconds(9:43) View rate (percentages)(17:27) CPV (Cost Per View)Can be as low as $0.01; typically $0.03 - $0.07(20:21) Clicks and Cost Per ClickCPC looks high because it accounts for total spend divided by clicks(24:12) Conversions(27:39) EarnedViews, subscribers, shares, likes(32:54) What should I expect from a YouTube campaign?High volume on gaming, music, and entertainment content, rare lead generation or sales, opportunities to build your assets, cheap testing(36:39) How can I improve my YouTube campaigns?Use exclusions, define your goal metric then test and optimize for it

We need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcastSubscribe to the newsletter - https://paidsearchpodcast.substack.com/First 100 Episodes - https://paidsearchpodcast.com/archive/

Adventures by A Himitsu https://soundcloud.com/a-himitsuCreative Commons — Attribution 3.0 Unported— CC BY 3.0Free Download / Stream: http://bit.ly/2Pj0MtTMusic released by Argofox https://youtu.be/8BXNwnxaVQEMusic promoted by Audio Library https://youtu.be/MkNy it's

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