I love it when a guest from the past makes a return visit to the podcast. That’s a pretty good indication they brought plenty of value the first time around. Today’s featured author is just such a guest! His name is Dr. Chuck Bamford, and he first appeared back in July 2015. His new book, out now, is an updated second edition of the book we first discussed several years ago. It’s called The Strategy Mindset 2.0: A Practical Guide to the Design and Implementation of Strategy. Dr. Bamford’s book will help you create a strategy plan that works, gain a true competitive advantage, structure your organization to align with your strategy and lots more. If you struggle with understanding or implementing your organization’s strategy, then this book is for you! Click the play button below to join our conversation now, or keep scrolling for a summary. Join in on our chat below Subscribe: iTunes | Stitcher | RSS In today’s episode, I ask Dr. Bamford discuss: * What’s wrong with most books on strategy these days * Some of the prevailing myths with regard to strategy * The elements of a well-defined mission and vision statement  * And lots more! This Episode is Sponsored By Cloud Accounting Software FreshBooks FreshBooks cloud accounting software is currently offering a month of unrestricted use to all RtLP listeners – totally free right now. And, you don’t need a credit card for the trial. To claim your free month, click here and be sure and enter ReadToLead in the “How Did You Hear About Us?” section. If your business uses Freshbooks, and you’d like to share your experience with the Read to Lead audience, click the contact tab at the top of this page and let us know. Be sure and include “FreshBooks” in the subject line. Dr. Bamford’s Book You can order The Strategy Mindset 2.0: A Practical Guide to the Design and Implementation of Stategy right now! Dr. Bamford in Action Books Dr. Bamford Recommends Making Strategy Work: Leading Effective Execution and Change by Lawrence G. Hrebiniak Outliers: The Story of Success by Malcolm Gladwell Check Out These Additional Resources Visit Dr. Bamford’s website here for more about him and his work. Be sure and grab your copy of Dr. Bamford’s book now. Find out more about hiring Dr.