Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Links:About optimization score - https://support.google.com/google-ads/answer/9061546Relative CTR - https://support.google.com/google-ads/answer/2454071 Understand your conversion tracking data - https://support.google.com/google-ads/answer/6270625About view-through conversions - https://support.google.com/google-ads/answer/6270625

Show Notes:In this episode, Chris and Jason break down 5 data columns in Google Ads that they consider underused or get asked about frequently.(5:33) News - Facebook shares plunge more than 20%(9:30) Optimization scoreOptimization score is an estimate of how well your Google Ads account is set to perform and is able to determine your campaign's goal through your bid strategy. (17:54) Relative CTRRelative CTR measures how your ads perform on Display Network sites compared to other ads on the same sites. (28:45) Conversion Value/CostConversion value per cost estimates your return on investment. It's calculated by dividing your total conversion value by the total cost of all ad interactions. (32:53) View-through conversionsView-through conversions tell you when customers see, but don't interact with your ad, but then later complete a conversion on your site. (42:39) Active Bid Adjustment (at the ad group level)Bid adjustments allow you to show your ads more or less frequently based on where, when, and how people search.

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