Nicole Willits is a creative and experienced product development manager with over 13 years’ experience defining consumer trends and bringing voice-of-the-customer-driven insights to fruition in manufacturing settings. An avid textile fanatic, home decorator, gardener, and DIYer, Nicole cut her chops in renovation with an 1890’s home gut and remodel. She presently spends time working on her 1920’s Craftsman bungalow kit home in the Midwest. Nicole co-leads the Pella Trends team and has been cited in Qualified Remodeler. She has also presented trends and been a featured speaker for IBS Pro Talks, Fine Homebuilding, and other audiences across the United States.