The food products you see on supermarket shelves don’t just happen by accident – the recipes were carefully crafted by chefs, food technicians and marketers to meet the flavour, presentation and price expectations of the retailer and the consumer. On a smaller scale, the same process is undertaken by a chef developing a new recipe for a restaurant.

In this podcast, Ken Burgin talks with Corporate Chef Adam Moore about how new recipes and food products are developed. We discussed his 6 Step Development Process, and how it’s been applied to successful food products. We also talked about food trends, product life-cycles, and why some recipes are more popular than others.