Every so often, someone reaches out to me and says, “You’ve gotta talk to so-and-so.” Sometimes I’m skeptical, but when it’s a good friend that is doing the talking, my ears perk up. That was the case when it was suggested I chat with today’s guest. His name is Nir Eyal and he did not disappoint. His new book is called Indistractable: How to Control Your Attention and Choose Your Life. In it, he lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us. Click the play button below to join our conversation now, or keep scrolling for a summary. Join in on our chat below Subscribe: iTunes | Stitcher | RSS In today’s episode, I ask Nir to share: * Why he feels the ability to control your attention is the single most important skill you can have in the twenty-first century * We’ll dig into the root causes of distraction * Methods he recommends for avoiding distraction and interruptions at work? * …and plenty more! This Episode is Sponsored By Cloud Accounting Software FreshBooks FreshBooks cloud accounting software is currently offering a month of unrestricted use to all RtLP listeners – totally free right now. And, you don’t need a credit card for the trial. To claim your free month, click here and be sure and enter ReadToLead in the “How Did You Hear About Us?” section. If your business uses Freshbooks, and you’d like to share your experience with the Read to Lead audience, click the contact tab at the top of this page and let us know. Be sure and include “FreshBooks” in the subject line. Nir’s Book You can order Indistractable: How to Control Your Attention and Choose Your Life right now! Nir in Action Books Nir Recommends Drive: The Surprising Truth About What Motivates Us by Dan Pink Lost Connections: Why You’re Depressed and How to Find Hope by Johann Hari Moby Dick by Herman Melville Check Out These Additional Resources Nir mentioned his schedule maker. Get Nir’s Distraction Guide here. And, don’t miss his habits ...