When it comes to seeking out authors to consider for the show, one of the first things I look at to gauge my own interest is their book’s title. So, when I was introduced to the book being featured on today’s episode, needless to say, it immediately got my attention. It’s called Nincompoopery: Why Your Customers Hate You and How to Fix It and is written by former journalist John R. Brandt. John is an intelligent and wonderfully funny writer. I found Nincompoopery to be an educational AND enjoyable read. I think you will too Click below to join our conversation now, or keep scrolling for a summary. Join in on our chat below Subscribe: iTunes | Stitcher | RSS In today’s episode, I ask John to share: * Why nincompoopery is a bigger problem now more than ever * What many leaders often get wrong about innovation * How we can better prepare employees for what he calls “the moment of truth”  * …and plenty more! This Episode is Sponsored By Cloud Accounting Software FreshBooks FreshBooks cloud accounting software is currently offering a month of unrestricted use to all RtLP listeners – totally free right now. And, you don’t need a credit card for the trial. To claim your free month, click here and be sure and enter ReadToLead in the “How Did You Hear About Us?” section. If your business uses Freshbooks, and you’d like to share your experience with the Read to Lead audience, click the contact tab at the top of this page and let us know. Be sure and include “FreshBooks” in the subject line. John’s Book You can order Nincompoopery: Why Your Customers Hate You and How to Fix It right now! John in Action Books John Recommends Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher The Elephant and The Flea: Reflections of a Reluctant Capitalist by Charles Handy Check Out These Resources Visit John’s website here for more about him and his work. Be sure and grab your copy of John’s book now. Find out more about hiring John to speak to your group. Connect with John on LinkedIn. Click to Tweet To share the Read to Lead Podcast on Twitter quickly and easily, just click the box below. Your tweet will automatically be populated with this copy: Leave Us Your Feedback Comment and Share