Podknife - 278: Responsive Ads Deep Dive (Expanded Text Ads Are Being Phased Out) by The Paid Search Podcast

Help
Help

Suggested Topics
- What is Podknife?
  
  Podknife is a curated podcast information and review site designed to be accessible in your browser from any device. We’re working to build the most useful podcast information source available by providing you with as much publicly available information about each podcast in our database as we can find and keeping it as up to date as possible.
- Can I listen to podcasts on Podknife?
  
  Yeah! There's a player at the bottom of the page.
- How can I get my podcast on Podknife?
  
  We’d love to hear about your podcast and consider it for addition. You can suggest your own by logging in and selecting the “Suggest a Podcast” link from the menu. Fill out the form and we’ll take it from there.
- How can I submit a review of a podcast?
  
  To submit a review of a podcast, go to the page of the podcast you want to review and click the "Submit Review" button below the image associated with the podcast. Clicking that button brings you to a new page where you can select a rating between 1 and 5 stars and write a brief review.
- How can I submit a review of a podcast episode?
  
  To submit a review of a podcast episode, go to the page of the podcast whose episode you want to review and find the specific episode you're looking for. Clicking on any episode reveals a "View Episode" button and clicking on that brings you to an episode-specific page where you can find more information displayed about the episode along with a "Submit Review" button. Clicking that brings you to a new page where you can select a rating between 1 and 5 stars and write a brief review of the episode.
- Is there a Podknife app?
  
  Not yet - we're keeping it in the browser at least for now. No app download required to access anything on the site.
- How can I change my display name?
  
  To change your display name, log in to Podknife and select "Account Settings" in the dropdown menu. From the Account Settings page, enter your desired new display name and press the "Save" button to confirm the change.
- How can I change my password?
  
  To change your password, log in to Podknife and select "Account Settings" in the dropdown menu. From the Account Settings page, enter your desired new password in the two fields below "Update Password" and press the "Save" button to confirm the change.
- How can I keep track of all my reviews?
  
  Within the menu, click on "My Profile", you will then be able to check all your reviews for both podcast & episode. You can also check all your favorite podcasts.
- How can I keep track of all my favorited podcasts?
  
  You can find podcasts you’ve favorited displayed on the My Profile page associated with your account (https://podknife.com/profile).
  You can share your My Profile page displaying your favorite podcasts as well as any reviews you’ve written publicly with a link in the form https://podknife.com/users/[displayname] where [displayname] is replaced by your Display Name.
- How can I favorite a podcast?
  
  On each podcast page you’ll find the outline of a star above the podcast title. Clicking this star fills it in and designates the podcast as a favorite (for logged in users) or invites the user to log in or register for an account (for users who are not logged in). You can find favorited podcasts displayed on the My Profile page associated with your account (https://podknife.com/profile).
- How can I register for a Podknife account?
  
  To register, click on the “Register” button in the top right of your browser window (or visit https://podknife.com/users/sign_up). Enter a Display Name to be associated with your account on the site (alongside any reviews you contribute, for example), an Email address to associate with the account and your password (twice for confirmation). Press the “Confirm” button and you should be all set, logged in and ready to review and favorite podcasts as you wish.
- How can I get in touch?
  
  We’d love to hear from you. You can reach us using the Feedback form (https://podknife.com/feedbacks/new) which can be found either in the footer on each page (for users who are not logged in) or in the dropdown menu (for logged in users).
  
  You can also reach us on Twitter by tweeting us @podknife (https://twitter.com/podknife) or on Facebook by messaging us from our page (https://www.facebook.com/podknife/).
- Log In
- Register
- Feedback
- Help
- Privacy Policy
- Terms of Use
© Podknife 2024

Please login or sign up to post and edit reviews.

This episode currently has no reviews.

278: Responsive Ads Deep Dive (Expanded Text Ads Are Being Phased Out)

Podcast |: The Paid Search Podcast
Publisher |: Chris Schaeffer & Jason Rothman
Media Type |: audio
Podknife tags |: Business,; How To,; Management & Marketing,; Software How-To,; Technology
Categories Via RSS |: Business,; Marketing,; Technology
Publication Date |: Sep 27, 2021
Episode Duration |: 00:41:26

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/

Show Notes:Change is coming. Expanded Text Ads are phasing out next year and being replaced with responsive search ads. In this episode, we’re getting you up to date on the latest news and explaining what responsive search ads are and the performance we’ve seen from them. We’ll also do some higher-level thinking about the possibilities of responsive search ads.

(3:47) News – Expanded text ads are phasing out in June of 2022

(8:26) What are responsive ads?

“It’s basically you adding a bunch of information to a bunch of blank lines (headlines, descriptions, URL) about what your business does and why someone should click on your ad and Google picks the best one for that one auction.” – Chris

(16:11) What is pinning?

“It’s a compromise on Google’s behalf. Without pinning we would have no control. It’s a small ability to make decisions in a system that would otherwise be completely optimized based on Google’s algorithm.” - Chris

(23:50) What is ad strength?

Ad strength is measured according to 4 categories to optimize headlines – add more headlines, include popular keywords in your headlines, make your headlines more unique, or make your descriptions more unique.

(29:11) Our insights on responsive search ads

“If an ad group has 100 impressions and you have a responsive search ad in there and 2 or 3 expanded text ads, I would bet the responsive ad would get about 90% of those impressions.” - Jason

(32:28) Strong click through and conversion rates

“Simply the fact that it gives you feedback on your ad copy and rotates it out leads to better click-through rates. - Chris

(36:01) Jason’s idea for themed responsive ads

Themes would include categories like pricing, reputational, etc. that would allow you to see what connects best with search users.

Search News: Making it easier to show the right message on Search - https://support.google.com/google-ads/answer/11031467

About responsive search ads - https://support.google.com/google-ads/answer/7684791

We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/ First 100 Episodes - https://paidsearchpodcast.com/archive/

Adventures by A Himitsu https://soundcloud.com/a-himitsu Creative Commons — Attribution 3.0 Unported— CC BY 3.0 Free Download / Stream: http://bit.ly/2Pj0MtT Music released by Argofox https://youtu.be/8BXNwnxaVQE Music promoted by Audio Library https://youtu.be/MkNeIUgNPQ8

This episode currently has no reviews.

Submit Review

This episode could use a review!

This episode could use a review! Have anything to say about it? Share your thoughts using the button below.

Submit Review