Mike and Paul are back for another episode of The Marketing AI Show. Paul ran a head-to-head test of AI writing tools and posted about it on Twitter and LinkedIn. On both platforms, the posts gained traction and good feedback from our community and from technology companies. In the experiment, Paul ran the same three prompts/use cases through a handful of different tools. The tools were OpenAI’s ChatGPT and their Playground functionality; Cohere; Jasper; Writer; and HyperWrite. It’s an interesting case study showing AI in action. Next up,  we’ve all seen plenty of examples online, many impressive, of what ChatGPT can do. In addition to writing text, ChatGPT is generating outlines, doing research, answering complex questions, and surfacing information. This has led to some serious online conversations asking the following question: Will ChatGPT replace Google search? Today, plenty of ChatGPT’s responses are inaccurate and don’t contain citations, but some people are already imagining a future where we no longer use a Google search to find information.  The third topic of this week’s podcast is MyHeritage. MyHeritage is a discovery platform that helps you find people related to you. The company just released a free tool called AI Time Machine. You upload photos of yourself, then the AI creates hyper-realistic avatars of you in different historical time periods, from prehistoric times to Ancient Egypt to modern times. It’s a timely twist on hyper-popular photo apps like Lensa that are getting a lot of buzz.