Podknife - #27 2020 Über erfolgreiche Digitalisierung statt "Kaufhaus Österreich" - mit Elisabeth Oberndorfer by Ganz offen gesagt

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#27 2020 Über erfolgreiche Digitalisierung statt "Kaufhaus Österreich" - mit Elisabeth Oberndorfer

Podcast |: Ganz offen gesagt
Publisher |: Ein Podcast von Missing Link
Media Type |: audio
Podknife tags |: News & Politics,; Society & Culture
Categories Via RSS |: Business,; Government,; News,; Politics
Publication Date |: Dec 15, 2020
Episode Duration |: 00:45:43

Description
iTunes Summary

Das Debakel rund um das oesterreich.at">„Kaufhaus Österreich" hat die Digitalisierungs-Debatte in Österreich erneut angefacht. Mit der Unternehmerin, Journalistin und Digital-Expertin Elisabeth Oberndorfer spricht Stefan Lassnig über die Selbstreferenzialität in der Startup-Szene und über die fehlende Digitalisierungs- und UnternehmerInnen-Kultur in Österreich. Oberndorfer beschreibt, woran Digitalisierungsstrategien trotz guter Rahmenbedingungen in Österreich scheitern und wie Klein- und Mittelunternehmen die Digitalisierung erfolgreich bewältigen können.

Homepage Elisabeth Oberndorfer:

https://www.elisabethoberndorfer.com

Statistiken zum Thema "KMU":

https://www.bmdw.gv.at/dam/jcr:6d9387eb-9d42-4558-9838-cbc77f83e9cb/Beilage_KMU_im_Fokus_2019_barrierefrei.pdf

Podcast-Empfehlung:

dem-roten-stuhl.simplecast.com">https://auf-dem-roten-stuhl.simplecast.com

Werbepartner dieser Folge ist Mazda mit seinem Elektroauto MX-30. Hier findet ihr die in der Werbung erwähnten Muster-Kalkulationen für die Anschaffung eines MX-30: https://www.mazda.at/modelle/mazda-mx-30/mazda-mit-e/#Betriebskosten

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link.media">Schalte Werbung in unserem Podcast

Stefan Lassnig spricht mit der Unternehmerin, Journalistin und Digital-Expertin Elisabeth Oberndorfer über das „Kaufhaus Österreich“-Debakel, über die selbstreferenzielle Startup-Szene, Digitalisierungschancen für Klein- und Mittelunternehmen und woran Digitalisierung trotz guter Rahmenbedingungen scheitern kann.