How valuable would it be for a seller to have the buyer’s perspective? How many books about selling are co-written by a sales expert and a professional buyer? As far as I know, there’s only one, and it’s the one being featured on today’s episode of the Read to Lead Podcast. Same Side Selling: How Integrity and Collaboration Drive Extraordinary Results For Sellers and Buyers was written to help you escape the competitive, adversarial dynamic that gives salespeople a bad name. Instead, use a collaborative, trust-building approach that everyone can embrace – especially your customer! This book includes the buyer’s perspective on every page. If you want to achieve dynamic growth and join the same side as your buyers, this book will show you how to do it. Join in on our chat below Subscribe: Apple Podcasts | Google Podcasts | RSS In today’s episode, I ask Ian to share: * How to move from the adversarial trap often a part of sales to sharing a common goal with your potential clients * Simple ways to stand out from the competition * How to get past what your prospect needs to WHY they would buy * …and plenty more! This Episode is Sponsored By Self-Publishing School My friend Chandler Bolt is the founder of Self-Publishing School, which is an online education company dedicated to one thing: Helping you get your book idea out of your head and onto paper as quickly as possible, and then getting your published book into the hands of as many readers as possible. Chandler is hosting a FREE training where he’ll show you the exact process to follow to go from blank page to published author in as little as 90 days, and the exact book launch blueprint to follow to launch your book to $10,000 and beyond (and earn monthly royalties month after month). If you’ve EVER thought about writing a book (whether as an extra income stream, to generate leads for your business, or to share a story you’ve wanted to tell) you OWE it to yourself to sign up for this training – and it’s completely free! Oh! And when you sign up for the training, Chandler is going to send you a copy of his book Published absolutely free!   Ian’s Latest Book You can order Same Side Selling: How Integrity and Collaboration Drive Extraordinary Results For Sellers and Buyers right now! Ian in Action Books Ian Recommends To Sell is Human: The Surprising Truth About Moving Others by Daniel H. Pink Purple Cow by Seth Godin Check Out These Resources Mentioned Visit Ian’s here and