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269 – Belinda Sharpin and Charlotta Forslof of Honey Birdette – Personal Touch in Retail - Publication Date |
- Dec 10, 2018
- Episode Duration |
- 00:45:56
Honey Birdette is Australia's first sensuality boutique, the fastest growing lingerie brand with over 50 boutiques globally along with a commercial online business...
Belinda Sharpin (General Manager) and Charlotta Forslof (Online Manager) for Honey Birdette (a women's sensuality boutique focusing on lingerie and other items) joins Pavan Bahl and guests host Toni Fourie (Director of NORA Network) on location in Sydney, Australia at Online Retailer City and Nora Network, for a conversation presented by Fluent Commerce.
In this episode:
Experiential Retail, a personal touch
The "Honeys" giving that personal touch
Making it possible for people to shop and embrace sexuality without it feeling uncomfortable or dirty
What sells better n-store vs. online, and how the associates matter in-store
Trying to get a personal touch online
The importance of training the associates about sexuality and related topics
Also offering toys
The missing educational piece in content
Sizing issues online
Standing out from competition
Developing a global team with expertise to provide right experience
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