Chief product officer of a digital marketing company on personalization in marketing... Chris Hansen, Chief Product Officer for IgnitionOne (an award-winning Customer Intelligence Platform enabling marketers to understand, value and engage with their customers in real-time) , joins Pavan Bahl and Marc Raco on location at the IgnitionOne Summit in New York. In this episode: Personalization in marketing Marketing is a one-sided conversation in most circumstances Testimonial podcast and radio – personalization, as if the user of products Understanding a marketing customer’s data Chief Product Officer and knowing when something needs to be built How things end up in a roadmap Combination of service and creative and tech enablement, to productize Using first-party data vs. third-party data GDPR Moving to a marketing technology company – the way you approach the market can have a dramatic impact on the success of breaking through the politics of CMO decisions Tracking can throw off whole picture (i.e. awareness, brand recognition) Having focused on the true customer journey, moving down the funnel into conversion Retention and loyalty are a thing to really pay attention to, take data and use it in a personalized fashion 350 employees across 15 offices, keeping the story straight across the company Making sure data and marketing understanding each other Compromising as Head of Product – thinking something is a good idea vs. what market needs and wants Loving the comfort of Tokyo, and a love of Brussels, and a world-view-changing moment And greetings from the other (famous) Chris Hansen (Hanson) See omnystudio.com/listener for privacy information.